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商品編號： KEL768 出版日期： 2014/02/18 作者姓名： Cates, Karen;Riederer, Guilherme;Tacha, Nathan;Awanda Rodrigue, Ulrich Nsele 商品類別： General management 商品規格： 8p 再版日期： 地域： Brazil 產業： 個案年度： -
商品敘述：
After early successes in a very selective management-training program, Daniel Oliveira, a young manager for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized Vit ria in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with resistance from long-term employees. The case details his pitfalls and growing awareness of the complexities of leading a diverse workforce and managing change.
涵蓋領域：
Change management;International business;Leadership;Management development;Organizational behavior
相關資料：
Case Teaching Note, (KEL769), 5p, by Karen Cates, Guilherme Riederer, Nathan Tacha, Ulrich Nsele Awanda Rodrigue
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